The “Railroading Tips” campaign was launched as a way to common situations and how a train ride solves the issue.
This campaign included print, web, and radio. These, and other ads, ran in many local and city publications including the San Jose Mercury News and Bay Area Parent. The campaign also included daily spots on four local radio station as well as traffic time give-a-ways.
The campaign was a success with sold out trains and the highest numbers the museum had seen.